How the call for less sugar is affecting weddings

Feb 12, 2019

Cheese wedding cake

Weddings are iconic for extravagant cakes, sugar-heavy drinks and desserts galore, but a lot of people are choosing to opt for a less sugar-infused wedding day in exchange for various tasty and less sugary alternatives. In this article, I uncover the real reasons why this new trend is taking off in 2019.

Sugar has always been a talking point on the news particularly from the mouths of the health conscious, but up until recent times, weddings have always been a bit of an exception to the rule and fuelled by the sugar-heavy goods that have been an integral part of proceedings for hundreds of years. But it does seem a bit backwards that brides and grooms make a conscious effort to lose weight before the big day to put it all back on again as your wedding day unravels.

Wedding Cheese Boards

A fruit-heavy cake has been the chosen wedding cake for generations, whether the bride and groom like fruit cake or not, but in a recent article from The Telegraph it has been reported that more people than ever are choosing cheese over fruit in a bid to avoid the extra sugar intake. Couples are opting to swap out sugary desserts and confectionary for piles of cheese wheels decorated with even more cheesy goodness. 

Mr Swinscoe the owner of The Courtyard Dairy in Lancaster reported to The Telegraph that "A lot of people like the whole experience - they come to our shop and taste all the cheese and it's a real experience. A lot of people want to avoid sugar and also a lot of people do not like fruit cake.”

"People even take cheese home from these weddings as party favours.”

"It's something a bit different and a talking point. We've been doing it for five years - popularity has massively increased in recent years."

For people who are looking to avoid sugar and want a milder end to their banquet of feasting, this seems to be the perfect option, also making the perfect wedding favour for guests looking to take a token from the day home with them.

Kolibri drink with bottle

Sugar-Free Drinks

Sugar-free drinks have been a growing trend for years and are a market that I have now tapped into. The popularity of alcohol-free and healthier drink options at weddings is ever-growing, more and more people are choosing these alternatives. Besides, not everyone wants to drink at a wedding and with plenty of other options to choose from, they don’t have to.

Like my own range of drinks, Kolibri, there are plenty of sugar-free and ‘virgin’ drinks that you can choose to serve. Still refreshing, still delicious and full of flavours that your guests will love.

Offering a range of these sorts of drinks gives your guests the option to choose their tipple and you’ll be surprised at how many will opt for a less sugar-excessive option.

Wedding table

Choosing Healthy Food Alternatives

The recent appeal of removing sugar from our diets has also had an impact on the sorts of food that people are serving up. Packed with romance and fun, the courses that are served to your table tend to be carb heavy and easy to prepare, which often makes them high calorie and heavy in salt and sugar. 

If you or someone you know is planning to get married and wants to follow this trend of healthier alternatives, then avoiding a buffet is probably a great option, unless your wedding couple have chosen to put on a spread full of healthy goodness. If you can, enjoy the sit-down offering or a vegetarian or vegan dish to avoid the extra sugar intake. Becoming more popular amongst millennials as they start to adapt wedding traditions, this trend is going to grow and grow.

It’s safe to say that sugar is a guest that isn’t always going to be invited to weddings as time progresses, millennials will continue to adapt weddings to suit new and adapting cultural trends, so watch this space as sugar-free drinks and other healthy food alternatives grow in popularity at weddings in 2019.


Could alcohol-free bars be the answer to the UK’s rise in sobriety?

With alcohol-licensed venues closing due to plummeting drinking rates, could alcohol-free bars and nightclubs be the answer to the UK’s rising teetotalism?

Read More

The best natural alternatives to sugar

If you are looking for a natural alternative to the white stuff but don’t know where to start, I’m here to discuss some of the best options.

Read More

How the call for less sugar is affecting weddings

As the call for a cut on sugar reaches wedding celebrations, I uncover the alternatives that are growing in popularity.

Read More

How brands approached Dry January in 2019

In this article I look at how brands have approached Dry January 2019, from soft drink brands to supermarkets and everything in between.

Read More

Why do social situations usually have to mean drinking?

Not all social situations have to involve alcohol. In this article I discuss the benefits a booze-free night can have on your lifestyle.

Read More

Looking at the history of Dry January

In this article, I look into how Dry January came to be, why you should take part in it in 2019 and the celebs who are already singing its praises.

Read More

Hangover-free drinks: A myth or reality?

Could hangover-free alcoholic drinks soon be a reality? Or are we better off sticking to non-alcoholic options to avoid a headache in the morning?

Read More

Authenticity and the changing face of luxury

As brands strive to meet the increasing demands of consumers, an emphasis on authenticity and personal experiences is changing the meaning of luxury.

Read More

Looking at the sugar in Christmas drinks 2018

This year I wanted to take another look at the shocking truth about sugar-laden Christmas drinks and explore whether coffee shops have tried to make a change.

Read More

The future of sobriety: Alcohol-free clubs, societies and festivals

Are alcohol-free festivals like Mindful Drinking Festival, events that bring together likeminded people to celebrate not drinking, the future of sobriety?

Read More

Is Pepsi buying SodaStream a clear sign that people want more customisation?

Does PepsiCo’s recent purchase of SodaStream show that even the biggest brands in the soft drinks market are hearing the call for customisation?

Read More

The rising popularity of non-alcoholic beers

As people shift away from drinking, beer companies have been quick to start developing their own non-alcoholic brews in order to keep up with new demands.

Read More

A look at Sober October

With ‘dry’ months in the aid of charity becoming more popular, we take a look into Sober October, its history and how someone can take part.

Read More

Kamila Sitwell - Kolibri co-founder is featured by Mintel

Mintel reports how Kamila Sitwell used market intelligence and her passion for the hospitality industry to create Kolibri Drinks.

Read More

Generation sober: why are millennials cutting back on alcohol?

With drinking rates among British adults at their lowest in 18 years, why aren’t millennials drinking alcohol like the generations before them?

Read More

Mintel features Kolibri in its trend setters report

Kolibri Drinks is featured in the Mintel Trend setters report and describes how Kolibri has removed all the sugar from its botanical drinks using a new bottle format that allows consumers to control how sweet their drink is.

Read More

Should we be scared of artificial sweeteners?

Artificial sweeteners are making the headlines again, and not for the right reasons. There are millions of consumers worldwide who happily drink diet fizzy drinks which seem virtuous because they replace sugar but in reality maybe the artificial additives are not as helpful as we imagine.

Read More

Soft drinks sugar solutions post sugar tax

The sugar tax has been hotly debated since it was first mentioned back in 2016 but now, two years on, it has come into action and divided not only the nation, but the entirety of the soft drink industry. While many people are throwing accusations of Nanny State, others are likening it to the taxation of the Tobacco industry.

Read More

Cheers to choice and abstaining in style!

Kamila Sitwell launches Kolibri Drinks, the world's first bespoke bottled drink!

Read More