CBD is not Bullsh*t. Current CBD Products however…

Jan 31, 2020

Man dripping CBD oil in mouth

CBD is certainly a buzzword in the industry right now, and it’s something I’ve been writing about and have been interested in for some time now. As a compound, CBD is clearly having a positive effect on many people’s lives, however, as a product, it’s simply not up to scratch. As the current market inflates to include CBD, the products that are appearing within it are letting consumers down. 

Current CBD products are not as they seem

Earlier this year, the Centre for Medicinal Cannabis revealed that only 10% of CBD products available to the UK public contain the CBD content that is stated on the label. They anonymously tested 30 major UK CBD products from online and high street shelves to discover that almost all were not correctly labelled. In fact, they even found that one of the products they tested contained no CBD at all! On the other side of the coin, 8 of the 30 products that were tested contained more CBD than stated, meaning it’s impossible for consumers to know exactly what they’re getting.

What’s more, almost half (45%) of the products tested contained measurable amounts of THC – the psychoactive component of Cannabis. Currently illegal in the UK, THC is used alongside CBD in countries where the drug is legal to help aid symptoms.

With mislabelling and hidden ingredients, it’s no wonder that there is still a large prejudice against the supplement. In October 2019, The Sun revealed that “8 in 10 describe CBD - despite being perfectly legal - as ‘dodgy’.” What’s more, “more than half also said they would judge a friend or family member negatively if they knew they took CBD.”

Neuroscientist Dr Edward Jones told The Sun: “Although cannabidiol was isolated as a compound decades ago, knowledge of its potentially potent therapeutic value is only now becoming mainstream.

“As with most emerging industries, regulations are loose, which has led to a great deal of misinformation and misunderstanding surrounding CBD and an awful lot of mis-selling."
These prejudices can be put right with education, however, when products are not what they seem and either don’t offer much in the way of CBD content or include hidden illegal ingredients, it’s hard to fight them.

Read More: CBD Drinks – Quality Matters!

Marijuana leaves

“Healthy” drinks with bad ingredients

It’s not just the quality or percentage of CBD within products that are unregulated and unpredictable. I’ve seen more and more products emerge onto the market that would never usually fly with major retailers. As someone in the drinks industry with my brand Kolibri, this is incredibly concerning to me. I’m noticing controversial and sometimes harmful ingredients being used within products, especially CBD drinks. And, due to the complexity and unfamiliarity of the ingredients being used, it can’t be expected that customers will put the same scrutiny into the ingredients label as they sometimes do with food products.

Those same manufacturers that are using these ingredients are also calling their products “healthy” because of the inclusion of CBD. Which, we should remember, is rarely as it seems anyway. As I found when examining protein-rich foods and drinks, brands are often keen to tap into a market buzz by including popular ingredients and can lose sight of all else. Just as the addition of protein doesn’t make a meal healthy, the addition of CBD doesn’t make a healthy drink.

Sticking with the stigma

One of the biggest stigmas the CBD industry as a whole is competing with is the misinformation and prejudices people have due to its relation to cannabis. Although many brands try to distance themselves from that as much as possible, there are also those that play on that factor.

CBD drink cans

Brands who play with words like ‘high’, stoned’ and ‘trip’ or use sayings/imagery often connotated with illegal drugs can find themselves perpetuating negative stereotypes. Although they may be using these symbols to try and tap into a certain audience, it gives a wider perception of the products being illicit.

The current CBD market leaves a lot to be desired. With a product that is becoming ever popular, it’s really disappointing to see manufacturers and marketers let it down with poor production and promotion. For CBD to come on the leaps and bounds it so rightly deserves, the stigmas need to be addressed to allow positive information to be spread.

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