CBD Drinks - Quality matters!

Dec 19, 2019

With a new CBD drink in the market every minute, it is becoming increasingly difficult to understand what differentiates one from the other. At the moment, there are over 850 brands of CBD products in the US market alone. As with all products, it is important to be reassured of quality before purchase. When trends come around quickly, products can be rushed to the finish line in order to meet demand and quality is compromised to achieve quick production.

Although not new to the market, CBD is certainly new to the mainstream as it shrugs off common misconceptions and has piqued the interest of the masses. With many people reporting its calming and even medicinal qualities, others are listening and wondering what this product could do for them.

As this market has grown, we have seen an influx of CBD products hitting the shelves, from the standard oils to CBD drinks, food products and topicals. It’s this influx that means it’s more important than ever to be assured of the quality of the product you are buying before leaping into the world of cannabidiol.

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In this article, I have listed some of the questions you should ask yourself when buying CBD, specifically drinks, to ensure that you are purchasing a quality product:

1. What is the source?

As with many other products, knowing where a CBD product is sourced from can be a good indicator of quality. Cannabidiol comes from the cannabis plants, which can either be classed as hemp or marijuana. One of the biggest misconceptions about CBD oil is the idea it comes exclusively from marijuana. Although marijuana plants do contain CBD, products using CBD extracted from marijuana can contain higher concentrations of THC compared to Hemp.

Hemp is bred to have lower THC concentrations, making hemp-derived CBD products federally legal in the USA as well as here in the UK, as long as the product contains less than 0.3 per cent THC.

2. How strong is it?

CBD quantity can be considered as a good measure of quality in most products, as long as the THC level is under the legal limit. For beginners, starting on a small dosage amount (measured in percentages or mg) and increasing steadily is the best way to go. This way you can work out what works for you and adjust accordingly. Some people will stick to consuming only smaller amounts but use them more frequently – this is known as ‘microdosing’.

3. What else is in the drink?

While some drinks tick all the boxes when it comes to potency and sourcing, they somehow forget about the basic details. Mixed in with artificial flavours and sweeteners, some CBD drinks have the most appalling list of ingredients. You might be purchasing CBD, but don't forget that you are also purchasing a drink and the list of ingredients is usually the best place to look when judging the quality of a product.

4. Can the brand be trusted?

In the cannabis space, getting to know the brand legitimately matters. Fortunately, many companies are doing their part by being transparent and giving consumers the info they need. When you start investigating CBD products, be sure to look into the brands - how much they know and how much information they are putting out there.

The CBD market was valued at $591 million in 2018. Brightfield group expects the market to grow to $22 billion by 2022. Moreover, the demand for employees in the CBD oil industry rose by 76% in the last year (Cannabis Law Report). It is no secret that many are beginning to notice the huge commercial opportunity that lies in this space and creating products for that reason only. Look for a brand that are not simply putting products out there, but also doing their research of what is the most beneficial for the customer and where they should be sourcing their hemp from.

5. Full- or Broad-Spectrum?

Hemp has many beneficial compounds beyond CBD, and all of these compounds work together, building on their individual strengths to further heighten the body's positive response to CBD. When a product or drink contains CBD isolate, which is incredibly cheap, it is not as effective as the full-spectrum of compounds are not working together to deliver the result.

The main characteristic of full-spectrum is that it is a whole plant extract and nothing has been added or removed from the plant's natural chemical composition. However, this may imply that it contains THC (tetrahydrocannabinol, or the stuff in marijuana that gets you high). In comparison, broad-spectrum is distilled and does remove certain compounds, leaving the extract with a majority percentage of a single cannabinoid, most commonly, CBD. This makes broad-spectrum the best out of the three as you get CBD in it's most potent form, without the THC.

Note from the author:

So there it is, a guide for you to keep in mind the next time you find yourself looking at CBD drinks. They are everywhere now and for a first-time consumer, the choice can be overwhelming and the labels can be somewhat confusing. If there are any other matters surrounding CBD Drinks that you would like me to discuss, please leave them in the comments down below! If you have questions about the legality of things, you can read my article: CBD - What do Regulations say?

About the author:

Kamila is a bestselling author of  “Bespoke. How to radically grow your bar and restaurant business through personalisation”, and passionate trend-spotter for the UK Eating Out market with thousands of followers on her widely popular blog www.Bespoke.World

With a decade of hands-on experience collaborating with hospitality influencers and insight experts and background in setting strategies for leading brands, Kamila has become the industry champion for truly bespoke and guest-centric experiences.

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