Kolibri Case Studies

Kolibri Case Studies

Would you like to know more?  

The Kolibri team have been taking an in-depth look into current trends and you can read from our selection of case studies here.

Sober in Style - the country's inestimable thirst for booze is running dry

Drinking less alcohol, or none at all, is not just a blip but a trend that looks set to continue.  We look at the facts about alcohol consumption, the many ways to stay sober and the alternatives for those looking to cut back on the booze.

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The soft drink dilemma - Left behind or finally coming of age?

What’s happening in the world of soft drinks?  There is a dilemma because although a huge market, growth overall is sluggish as consumers worry about the amount of sugar in their drinks and artificial sweeteners.  But look closer and there are new developments both from the established big brands and new start-ups which promise a brighter future for this £15bn market.

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The Power of Experiences – How meaningful moments grow brands exponentially

Companies are waking up to the importance of customer experience in every aspect of their offer.  But how can businesses and brands harness this to create more meaningful relationships?  Is it just the case of endless customer satisfaction surveys or are there more deep rooted changes to products and services which need to be considered? Using the power of experiences will grow brands exponentially and should be a key focus of business strategy.

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Customisation – the Tsunami that changes all industries

The major consumer trend of customisation is now evident across many sectors but companies struggle to balance this innate consumer desire with the ability to satisfy it profitably. For organisations that are aiming to be customer-centric, production methods and supply may need to be rethought as this is not a trend that will disappear. The active consumer who is given the chance to be a co-creator will repay this effort by spending more and being more loyal. This is a wave worth riding!

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