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What Are the Main Motivations Among Consumers for Trying No & Low Drinks?
As we move ever further into the new decade, we can see a clear shift in people’s attitude towards alcohol and the whole drinking scene. With more of us choosing to adopt a pro-sober lifestyle, by either drinking low-alcohol drinks or committing to sobriety altogether, we ask why? What is it that has caused this increased commitment to the no and low lifestyle, and is it here to stay or a fleeting fad?
Opening up the new and exciting world of no and low drinks, we will strive to answer these questions and more - ideal if you too are thinking about embarking on the sober route and need a little more motivation.
A Whole New Experience
One of the largest driving forces behind customers trying no and low alcohol drinks is the fact it provides a whole new experience. Whether you’re going out for a night in a bar or heading over to a friend’s for a few celebratory drinks, the whole experience can be a tried and tested one, with predictable outcomes.
Yet the introduction of new and exciting alcohol-free drinks such as Kolibri’s bar-quality cocktails create a whole new approach to sociable drinking. These new approaches add different dimensions to our drinking experiences, whether that is with flavours, packaging or the way we consume the drinks themselves. These new dimensions create excitement and an overall feeling of enjoyment - something that is a huge motivation towards new consumers trying no and low drinks.
Increased Interest in General Health and Well Being
It is arguable that the newer generation is far more conscious of their overall health than they have ever been. With an increased interest in pro-health movements such as a plant-based diet and abstaining from alcohol, the interest is at an all-time high. With the short-term and long-term benefits of abstaining from alcohol well known and widely published, there has been a spurt of motivation to both abstain from alcohol and seek out healthier alternatives.
With no and low drinks made by brands such as Kolibri, drinkers are able to enjoy great-tasting, flavoursome drinks without the worry of toxins such as alcohol, high calorific booze or a super high sugar content. Opting for these healthier options is a far more attractive prospect than a boozy evening and a few days hangover to go with it.
It’s Hip to be Square
Another motivation urging customers to try no and low drinks is the sweeping trend in sobriety in the younger generation. A whole youth sub-culture of sober living has taken off, not only as a fashion statement but a whole lifestyle change. Although this might at first seem like a superficial reason, it is far more profound. Once the object of youthful, yet ignorant, scorn, those choosing the sober living option are less likely to be seen as the boring ones and far more likely to be the object of reverence and, dare we say it, coolness. Gone are the days when Sunday’s were spent hungover. Instead, they’ve been replaced with green smoothies and morning yoga sessions.
This change in outlook has done nothing but boost the interest and sales in no and low drinks, especially in the young. As far more of the new generation reach legal drinking age, we may see the whole landscape of western drinking and pub culture change, those who adapt to such a change will be the ones who come out on top.