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How the Pandemic Boosted the Growth of the No & Low Category
Over the past year, the very fabric of how our society runs and how it is ordered has gone under the microscope. The once day to day running of our lives has been turned on its head and for many, changed it forever. The pandemic has hit at the very heart of pastimes and activities that make us such sociable creatures; meeting up, going out, eating and drinking in large groups - all this has changed or disappeared completely.
Looking at the simple act of eating and drinking, we can see that the traditional sociable ways we used to eat and drink have fallen away and left a huge gap. Although initially there was a boost in alcohol sales - a counterstroke to the closing of many pubs and bars, the overall consumption of alcohol has fallen during the pandemic.
So what’s caused this sudden change in opinion and approaches to alcohol, and why are more people being drawn towards the no and low category when it comes to drinks?
A Wake-up Call about our Well-being
If the pandemic has done one thing, it has made us more conscious about our own health and the health of those around us. It has been well documented that healthier diets, activities and general practices can boost a person’s immune system and help combat the effects of viruses. This need to live far healthier lifestyles has had an understandable knock-on effect on people’s attitude to alcohol.
Excessive alcohol consumption is widely regarded as a key factor in lowering a person’s immune system, leaving them open and more prone to illnesses. This being said, there has been an explosion of interest in non-alcoholic or low-alcohol content drinks. People still wish to create that celebratory experience at home, without the heightened risk of alcohol-related illnesses.
Open-mindedness to New Experiences
Another knock-on effect from the pandemic is people’s changing mindset and eagerness to try new things and experiences. This may come from the lack of stimulation in a lockdown society or the awareness not to miss any of life’s many experiences after such a negative time. The huge variety and eclectic mix of non-alcoholic and low-alcoholic drinks have made exploring this section of the supermarket a whole lot more fun.
Though we are familiar with and often bored by, the same iconic brands of wine, beer and spirits, we are less familiar with fantastic alternatives such as Kolibri’s alcohol-free cocktails. This curiosity in itself has to lead to a bigger interest and overall growth in non-alcoholic and low-alcohol drinks.
Trying to Recreate Experiences at Home
As the pandemic and subsequent lockdown has restricted our ability to go to our favourite, bars, restaurants and even holiday locations, a real need to recreate these joyous pastimes has arisen. One of the best ways to recreate these hospitable occasions is to introduce new foods and flavours to dining and sociable home experiences.
Kolibri’s range of non-alcoholic drinks, inspired by cultures around the world, take the drinker on a global journey, without leaving the confines of your home. Drinks such as ‘Tales of Marrakesh’ or ‘Tales of Tuscany’ jet your taste buds off to Italy and Morocco in an instant.
All of these gastronomic experiences are hard to come by with your traditional beer or spirit. With a wider reach, the no and low category is growing speedily, as we strive for more in this pandemic climate.